Tec Experience: Stories for Tecnológico de Monterrey
This project involved creating a series of stories focused on showcasing student life at Tecnológico de Monterrey, with a reel for each major highlighting what it’s like to study at the Tec. The goal was to produce dynamic and authentic content that represented the academic diversity and daily life at the institution.
One of the biggest challenges was managing the project remotely, as I had to oversee everything from Canada while studying there. The production required precise coordination with teams in Mexico to ensure that the necessary footage was captured for each story. From a distance, I worked on script planning, directed which scenes needed to be filmed, and supervised file submissions. Once I received the footage, I organized the material and edited it to shape the campaign.
The final result was a series of stories that effectively conveyed the essence of each major at Tecnológico de Monterrey. This project was not only a challenge in terms of production and editing but also in managing a remote team, ensuring a smooth execution and a successful campaign.